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Verian
HeadquartersLondon, UK
Key people
Websitewww.veriangroup.com

Verian is an independent research, evidence, evaluation, and communications agency, providing services to government and the public sector.[1] It has offices in Europe (Belgium, Denmark, Finland, France, Germany, Lithuania, Norway, Spain, Sweden, the Netherlands, UK), APAC (Australia, India, New Zealand, Singapore), and the US.[2]

History[edit]

See also: Kantar Group, Kantar TNS, and Research International
  • 1933: British Market Research Bureau (BMRB) was founded as the market research arm of advertising agency J. Walter Thompson.[3]
  • 1987: WPP acquired JWT group, owner of J. Walter Thompson.[4]
  • 1992: WPP founded Kantar Group.[5]
  • 1997: Taylor Nelson acquired Sofres, becoming Taylor Nelson Sofres (TNS).[6]
  • 2008: TNS was acquired by Kantar Group.[7]
  • 2009: BMRB Social Research and TNS Social Research integrated to become TNS BMRB.[8]
  • 2016: TNS BMRB became Kantar Public.[9]
  • 2022: Kantar Public sold to private equity firm Trilantic Europe.[10]
  • 2023: Kantar Public rebranded Verian.[11][12]

Example work[edit]

  • Voice of Ukraine: A longitudinal survey of migration paths, needs, and expectations of Ukrainians displaced by war. So far there have been over 6,500 respondents across six waves of research.[13]
  • Public voice: A digital random probability citizen panel established in 2019 that is available in UK, Germany, France, Poland, Belgium, Ireland, Greece, Portugal, Slovakia, Czechia and Luxembourg.[16]
  • Evaluation of the Safer Streets Fund: An evaluation of the impact of funding for situational interventions aimed at preventing acquisitive crime, conducted by Verian on behalf of the Home Office.[18]
  • UK COVID-19 Inquiry: Verian was appointed in 2024 to conduct a large-scale qualitative research project to investigate the experiences of children and young people.[19]
  • Making Tax Digital: Early impact on VAT below threshold customers: Research funded by HM Revenue and Customs to understand how businesses below the £85,000 VAT threshold adapted to requirements to keep digital records; use software that works with Making Tax Digital; and submit updates every quarter.[20]
  • Does proactively asking about allergens before ordering improve customer outcomes? (2023): A cluster-randomised trial of the effects of proactively asking customers about food hypersensitivity, including 936 customers at 18 outlets, funded by Food Standards Agency.[21]
  • Quantum Technologies Public Dialogue Report: Funded by EPSRC, this research explored the general public's views and values in relation to quantum technologies.[22]

References[edit]

  1. ^ "Verian Global Homepage". Retrieved 26 May 2024.
  2. ^ "Office Locations". Verian home page. Retrieved 27 May 2024.
  3. ^ Schwarzkopf, Stefan (2011). "A Radical Past? The Politics of Market Research in Britain, 1900-1950". In Brückweh, Kerstin (ed.). The voice of the citizen consumer: a history of market research, consumer movements, and the political public sphere. Studies of the German Historical Institute London. Oxford University Press. pp. 29–50. ISBN 978-0-19-960402-9.
  4. ^ Warner, Jeremy (27 June 1987). "JWT agrees cash bid by WPP". The Independent. Retrieved 28 May 2024.
  5. ^ "Proposed sale of 60% of Kantar". WPP. 12 July 2019. Retrieved 6 June 2024.
  6. ^ Walsh, Fiona (18 November 1997). "Taylor Nelson's French takeover makes it No. 4". Evening Standard. Retrieved 28 May 2024.
  7. ^ Holton, Kate (8 October 2008). "WPP declares victory in TNS bid battle". Reuters. Retrieved 28 May 2024.
  8. ^ Verrinder, James (23 February 2009). "TNS and Research International merge in Kantar shake up". Research Live. Retrieved 26 May 2024.
  9. ^ "Kantar unveils government and public sector offer". Research Live. 26 September 2016. Retrieved 26 May 2024.
  10. ^ "Kantar Completes Sale of Kantar Public to Trilantic". MrWeb. Retrieved 26 May 2024.
  11. ^ "Kantar Public rebrands globally to become Verian". Verian Global Homepage. Retrieved 26 May 2024.
  12. ^ Kay-McClean, Liam (9 November 2023). "Kantar Public changes name to Verian". Research Live.
  13. ^ "Voice of Ukraine". Retrieved 27 May 2024.
  14. ^ "Understanding Society: The UK's Household Longitudinal Study". Verian home page. Retrieved 27 May 2024.
  15. ^ "The UK Household Longitudinal Study". Retrieved 27 May 2024.
  16. ^ "Data solutions". Verian home page. Retrieved 27 May 2024.
  17. ^ "Crime Survey for England & Wales". Retrieved 27 May 2024.
  18. ^ Home Office. "Collection: Safer Streets Fund evaluation". Retrieved 27 May 2024.
  19. ^ "Inquiry appoints new partner to investigate impact of the pandemic on children and young people". UK Covid-19 Inquiry. Retrieved 27 May 2024.
  20. ^ HMRC (2024). "Making Tax Digital: Early impact on VAT below threshold customers". Retrieved 27 May 2024.
  21. ^ McPhedran, Robert; Cornel, Pieter; Yang, Yuchen; Devarajan, Sanjeev; Toombs, Ben; Mohideen, Anya; Rayner, Alice; Jones, Phil; Gold, Natalie (2023). "Does proactively asking about allergens before ordering improve customer outcomes? An in‐business randomised controlled trial". Clinical & Experimental Allergy. 53 (8): 866–869. doi:10.1111/cea.14326. Retrieved 2024-05-27.
  22. ^ Kantar Public (2018). Quantum Technologies: Public Dialogue Report (PDF).

External links[edit]

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